Tuesday, 15 March 2011

T-shirt pricing/costs

One of our UK tactics to raise awareness of 'Ensure a Cause' to both donors and potential users of the box is to have flash mobs performing demonstrations in key locations around the UK (eg, Paddington Station) at a synchronised time - see a previous post for example of this gaining media attention.

Within this idea, there is the possibility that actisvists could wear 'Ensure a Cause' t-shirts to further promote the campaign.

As we would need a rough ballpark figure in order to make the idea of activists wearing 'Ensure a Cause' t-shirts in flash mobs viable within our £10,000 limit for the campaign I have been researching the costs of t-shirt printing; this could possibly be
offset slightly by activists being able to buy/make a donation for the t-shirts on the website before the demonstration(s).

I have found a UK website - http://www.garmentprinting.co.uk/ - that quoted £1771.25 with delivery for 1000 men's crew-neck t-shirts with a text slogan in black across the front, with a unit price of £1.69 before delivery.


I have found an American site that are charging $1,915 for 500 t-shirts, which relates to roughly £1196.33 (http://www.brokenarrowwear.com/quote/QT1100.aspx?BAItem=6883). Although it is good to know roughly how much this would be for 500, and should there be any demonstrations organised in America it is a company that we could outsource to.

In regard to UK PR tactics, there be additional shipping costs should we get the shirts from America in order to use them for UK demonstrations,.

As the possibility of having a well-known pop song to promote ourselves was discussed yesterday, I think a conclusion was reached that it may not be suitable, for every time it was played a royalty fee would have to be paid to the respective owners of the track.

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