My idea (which I am yet to clear with Elin, Ben, and Bryony) is to have flash mobs which assemble in major cities (city centres, train stations etc), which perform mass 'sit-downs' - possibly wearing t-shirts with our logo/slogan- in order to promote our message of peaceful protest.
Flash mobs in the UK in recent years include 'The Big Freeze' on 13th March 2010; in which people stood still for five minutes in cities at 12.30PM across the country (allegedly the biggest in the country), in order to promote WWF (World Wildlife Foundation) and to raise awareness of global warming. See http://www.youtube.com/watch?v=2roTaEnI-Yg for the Dundee Big Freeze flash mob.
Another 'mob' in recent years happened in 2007; where 4000+ clubbers danced in Victoria Station. It was organised through website mobileclubbing.com. Although it wasn't to necessarily promote awareness or a product, it shows that specific audiences can be organised to support something that they believe in.
As the UK country profile shows that the majority of the population use the internet, and the above article showing that a large group of people can be organised for such an event through websites. A website organising our flashmob(s) could be promoted through peaceful protest organisation sites (http://www.defendpeacefulprotest.org/), or social networking sites, especially Facebook.com, as 2010 figures showing that around 26m people use it in the UK (http://www.bbc.co.uk/news/technology-10713199).
I feel that a flash mob would be a good way to promote/raise awareness of our protest pack. - The only financial limitations would be the cost of advertising on Facebook, and by printing t-shirts, unless the organisation website encourages people to make their own for the demonstrations.
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