Amnesty International

As part of my set tasks before our next meeting, I am to research Amnesty International (Amnesty.org.uk) and methods they use to increase awareness of their campaigns.

Upon visiting the site there is extensive lists of campaigns, but none seem to list the PR tactics involved in any individual cases. Saying this, there is information saying that they use workshops and even have an award for 'Young Human Rights Reporter' (http://www.amnesty.org.uk/content.asp?CategoryID=10679). By utilizing an approach such as competitions within schools/colleges/universities promoting peaceful protests would be a way of raising awareness of our product and what it stands for.

I will suggest this to the group and see what they think!